TikTok is currently the most downloaded social media app in history. The new social media platform is the #1 way to engage the millions of 16-34 year olds who make up over 77% of TikTok’s user base.
Our team at Smart Advertiser, the leading TikTok advertising agency, specializes in helping businesses create and run high-quality, high-performance ads on TikTok. There is no better choice than Smart Advertiser for your TikTok marketing needs.
Our team members are experts in TikTok advertising and will oversee all aspects of your campaign including account management, creating and targeting ads and leading your team.
We have top talent creating your TikTok content, so you know your brand will be represented well. Our creative team will produce fantastic video content to drive TikTok users to your products.
TikTok is a video-based platform allowing users to view and create short-form videos that are easily digestible and discoverable. There is lots of organic value on the social media platform right now, giving TikTok advertisers immense opportunity for fast growth.
More and more people are choosing to use TikTok every single day. The platform has already become wildly popular around the world, allowing brands to tap into a large, diverse, valuable young audience and engage like never before.
The vast majority of TikTok users — 90% in fact — spend almost an hour on the platform every single day. New content types and trends coupled with powerful video editing capabilities, TikTok is raising the bar for user engagement.
TikTok says there is a sweet spot of 9 seconds to 15 seconds that they recommend.
Because the platform is new and scale can be limited, advertisers can target based on geographic locations (state level, not city level), device type, device price, age and gender.
TikTok has a pixel that allows you to run remarketing ads and track conversions.
Demo, Interest, Location, User Based, Custom Audience (Mobile Device ID) and Retargeting.
TikTok advertising runs similarly to other social media advertising campaigns. You choose the daily or lifetime budget you wish to allocate to individual campaigns. Pricing on TikTok uses a biddable ad process, so it can vary in terms of the costs. Additionally, you will need to choose between the three action models for in-feed video ads to include CPC, CPM, and CPV. The cost is typically per 1,000 views. While the minimum spend is $500 on a campaign, a carefully crafted ad can result in an impressive ROI.
TikTok ads are unique from Google ads in a number of ways. First, the people who are on TikTok are younger. They have an app, and you are targeting an audience as opposed to specific keywords. Particularly when you are trying to target a number of keywords, TikTok can allow you to get a better ROI by targeting the audience instead. It all comes down to the difference between paid search and paid social. You also won’t have to compete with as many brands when you advertise on TikTok since it’s new and generally more targeted age-wise.
77% of users are under age 34 GenZ/Young Millennial. 62% are female.
Continuous Stream: The videos play non-stop while inside the platform.
This is very different from other social media platforms, which have traditionally played content with sound off.
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